One platform, two faces: a console where you decide, an app where it lands. Everything below shows both sides of every feature — and the direction the data flows between them.
01 · Targets & macros
Set calories and macros with real levers — protein, carbs, fat, each in its own colour. The moment you save, the client's home screen updates: same numbers, no sync button, no lag.
02 · The adaptive engine
Real weigh-ins feed an engine that notices when a target has stopped working — and it proposes, never acts. You approve or adjust; only then does the client's number move. Coach in the loop, always.
Koglen M. — plateau detected
Intake steady, weight flat 3 weeks. Engine suggests 2,050 kcal (−100), protein held at 160 g.
Targets
03 · Day templates & the week planner
Build eating-day templates — slots, per-slot targets, recipes — then drag them across a week. The client opens Tuesday and Tuesday already has its shape: their day, your structure.
Koglen M. — next week
Wednesday · Train hi-C
04 · Workout plans
Templates with sets, reps and per-exercise guidance — from a 1,000-exercise catalogue with demo videos. Assign to one client or a group; they train from their phone and tick through the session.
Upper A — today
05 · The food log & AI describe
"Chipotle bowl, double chicken, no rice" becomes real, editable items — USDA-grounded, chain menus verified against the chain's own published nutrition. Every entry wears its provenance, and their logged day flows straight to your desk with anything doubtful flagged.
Describe with AI
06 · Weekly check-ins
Energy, sleep, stress, hunger — under a minute on their side. On yours: four tabbed graphs on the profile, and a queue card the morning it arrives. You see the dip before they say a word.
Weekly check-in
07 · Habit coaching
Assign behaviour habits — protein first, steps, sleep — from the profile. They live on the client's home screen as small pills; ticks and streaks flow back to you. Remove is reversible: a restore door keeps every habit's history.
Today's habits
08 · Weight, measurements & photos
Weigh-ins, girth measurements and progress photos land on the profile: the weight trend through the noise, per-site measurement cards with their own mini-trends, the photo grid beside them. And every chart's target line steps exactly where you changed it — history is never judged against a number that wasn't theirs yet.
This morning
09 · Form-check video
Clients record a lift from the session screen; clips land in your queue with a review bench built for it. Answer with a voice note in the same thread — form coaching without scheduling a call.
Back Squat · set 3
10 · Messages
The conversation lives where the data lives. Plate photos render as photos, voice notes play inline, and the thread opens at the newest message on both sides.
Coach
11 · Intake forms & onboarding sequences
Build intake forms and multi-week onboarding drips that send themselves on schedule. The profile shows every form's honest state — Sent (awaiting), Filed, or Signed — so an unanswered form looks like what it is: pending, not broken.
Week-2 adjustment survey
12 · Recipes & collections
Build recipes with real per-serving macros, group them into collections, share them to clients — or drop one straight into a day-template slot. When they cook it, logging is one tap and the numbers are already right.
From your coach
Founding coach — first 10 only
You bring one real pilot client and honest feedback; we migrate you ourselves and fix what you flag at founding-coach speed — a direct line to the builder, not a ticket queue. Everything founding coaches ever get, you get automatically, at the price that never moves.